TON Strategy Company Launches $250M Stock Buyback Amid Strategic Shift to Digital Asset Model

TON Strategy Company (TONX), formerly Verb Technology, has launched a $250M stock buyback program. Executive Chairman Manuel Stotz plans to buy stock at a discount or issue shares to buy Toncoin ($TON) at a premium. The company has rebranded and began trading as TONX on September 2, 2025, reflecting its transition to a digital asset treasury model.

TON Strategy Company (TONX), formerly known as Verb Technology, has launched a significant stock buyback program, marking a strategic shift in its corporate structure. The company, which began trading under the ticker TONX on September 2, 2025, has announced a $250 million stock repurchase program, as reported by RTTNews.

The buyback program, approved by the company's board, aims to create shareholder value by enhancing the Net Asset Value per share (NAV/share). According to Executive Chairman Manuel Stotz, the company may consider issuing stock to buy Toncoin ($TON) at a premium if the stock trades at a premium to NAV, or repurchasing its own stock if it trades at a discount to NAV [1].

TON Strategy Company has rebranded to reflect its transition to a digital asset treasury model, which includes the accumulation of Toncoin for long-term investment. The company's strategic focus on Toncoin is part of a broader effort to create a hybrid treasury model that combines staking yields with token appreciation potential [2].

The buyback program is part of a broader strategy to attract institutional investors and enhance the company's financial health. By repurchasing shares, TON Strategy aims to reduce the number of outstanding shares, potentially increasing the value of each remaining share. This move is particularly significant in the context of the rapidly evolving decentralized finance (DeFi) landscape, where Toncoin has emerged as a compelling asset for institutional investors [3].

Despite the buyback program, TON Strategy faces several challenges, including whale dominance and regulatory uncertainties. However, the company's strategic partnerships, scalable infrastructure, and integration with Telegram’s ecosystem position it as a resilient asset in the evolving DeFi landscape. For institutions seeking exposure to crypto’s next growth phase, TON offers a unique blend of yield generation, regulatory clarity, and real-world utility—a rare trifecta in the digital asset space.

References:
[1] https://www.nasdaq.com/articles/ton-strategy-repurchase-250-mln-shares-stock
[2] https://www.ainvest.com/news/toncoin-ton-strategic-institutional-bet-evolving-defi-landscape-2509/
[3] https://www.ainvest.com/news/toncoin-ton-strategic-play-institutional-backed-web3-growth-2508/