Tokenizing Traditional Assets: Amundi's Ethereum-Based Money Market Fund as a Catalyst for 24/7 Digital Wealth Management

The asset management industry is undergoing a quiet revolution, driven by the convergence of blockchain technology and traditional finance. At the forefront of this shift is Amundi, the world's largest asset manager, which has pioneered a tokenized euro money market fund on the Ethereum blockchain. This innovation, launched in collaboration with CACEIS, represents a strategic leap toward 24/7 digital wealth management, blending the transparency of decentralized ledgers with the stability of traditional asset classes. By enabling instant order execution, expanding investor access, and unlocking new revenue streams, Amundi's initiative underscores how tokenization is redefining efficiency, accessibility, and profitability in asset management.

Efficiency Gains: From Operational Overhaul to 24/7 Liquidity

Amundi's tokenized fund, the Amundi Funds Cash EUR, operates on a hybrid model, allowing investors to choose between conventional and blockchain-based access. The Ethereum blockchain underpins the tokenized share class, ensuring transparent and traceable record-keeping of fund units. This structure eliminates intermediaries in transaction settlement, enabling instant order execution and reducing operational friction. For institutional and retail investors alike, the 24/7 operability of the fund-a stark contrast to traditional market hours-addresses liquidity demands in an increasingly globalized economy.

The efficiency gains extend beyond speed. By leveraging Ethereum's smart contract capabilities, Amundi and CACEIS have streamlined back-office processes, such as reconciliation and reporting, which are traditionally time-consuming and costly. While specific cost reduction percentages for the tokenized fund remain undisclosed, Amundi's broader 2025 financial performance-marked by a +5% year-on-year revenue increase and +4% pre-tax profit growth-suggests that digital transformation is already contributing to the firm's bottom line.

Accessibility and Investor Demographics: Bridging the Digital Divide

Tokenization democratizes access to traditional assets, particularly for younger, tech-savvy investors. The Amundi Funds Cash EUR's hybrid structure caters to both legacy investors and a new generation accustomed to digital-first financial tools. By offering 24/7 trading and blockchain-based transparency, the fund appeals to investors seeking flexibility and real-time visibility into their holdings.

While demographic data on the fund's investor base remains sparse, the initiative aligns with broader trends in financial inclusion. For instance, tokenized assets are increasingly attracting institutional investors seeking programmable liquidity and reduced counterparty risk. Meanwhile, retail investors-particularly in Asia-where Amundi reported +€29 billion in inflows over nine months in 2025-are embracing digital platforms for their ease of use and global reach. This dual appeal positions tokenization as a bridge between traditional and digital-native investor cohorts.

New Revenue Streams: Expanding the Value Proposition

Amundi's tokenized fund is not merely an operational experiment; it is a revenue-generating innovation. The hybrid model allows the firm to tap into markets previously constrained by time zones or regulatory silos. For example, the 24/7 operability of the fund enables cross-border transactions at any hour, potentially capturing liquidity premiums in markets with asynchronous trading cycles.

Moreover, industry data reveals a surge in tokenized fund assets, which grew from $770 million at the end of 2023 to $9 billion by October 2025. This exponential growth reflects investor appetite for blockchain-based solutions that enhance yield optimization and reduce custody costs. While Amundi's Q3 2025 results attribute +€15 billion in inflows to broader strategic pillars like ETFs and Asia expansion, the tokenized fund's role in attracting new investor segments cannot be overlooked.

Strategic Implications: A Blueprint for the Future of Asset Management

Amundi's initiative signals a paradigm shift in how traditional assets are structured, traded, and managed. By tokenizing a euro money market fund-a traditionally low-volatility asset class-the firm demonstrates that blockchain's value proposition extends beyond speculative digital assets. The ability to tokenize short-term, high-quality bonds and repurchase agreements with European sovereigns highlights the versatility of distributed ledger technology in preserving capital while enhancing liquidity.

For the industry, Amundi's success underscores the importance of regulatory collaboration. The firm's partnership with CACEIS-a European asset servicing leader-shows how institutional infrastructure can adapt to blockchain's demands. As global regulators continue to clarify frameworks for tokenized assets, firms that integrate these technologies early will gain a competitive edge in cost efficiency, investor retention, and market share.

Conclusion: The Tokenization Tipping Point

Amundi's Ethereum-based money market fund is more than a product; it is a harbinger of a new era in asset management. By combining the reliability of traditional finance with the agility of blockchain, the firm has created a model that prioritizes efficiency, accessibility, and scalability. While the full financial impact of the tokenized fund remains to be quantified, its existence alone has accelerated the industry's adoption of digital tools. As Amundi's CEO, Jean-Jacques Barbéris, noted in 2025, "Tokenization is not a niche experiment-it is the next frontier of wealth management." In a world where 24/7 liquidity and digital-first experiences are no longer luxuries but expectations, Amundi's vision may well define the future of finance.