Toast Inc and American Express Form Strategic Partnership for Enhanced Dining Experiences

Toast Inc has announced a strategic partnership with American Express to enhance personalized hospitality experiences across Resy, Tock, and Toast locations in the US. The collaboration will leverage both companies' strengths to develop tools for seamless and personalized dining experiences. Restaurants will gain greater visibility through listings on the Local by Toast app and access to advanced tools for creating personalized experiences. The rollout of new product features is expected in 2026. This partnership could significantly enhance Toast's market position and drive increased demand for its technology solutions, potentially boosting revenue streams.

American Express (NYSE: AXP) and Toast (NYSE: TOST) have announced a strategic, multi-year partnership aimed at elevating personalized hospitality experiences across the vast network of Resy, Tock, and Toast restaurant locations in the United States. The collaboration, announced on August 5, 2025, will focus on creating better dining experiences that drive more guests to restaurants.

The partnership will leverage the strengths of both companies to develop tools that enable restaurants to create more seamless and personalized hospitality experiences. The integration of Resy and Tock’s guestbook capabilities with Toast’s Digital Chits technology will allow restaurant staff to easily view important customer information directly on Toast Go® handhelds and POS terminals during service. Additionally, both companies will explore opportunities to leverage Toast capabilities to offer differentiated benefits that enhance the guest and American Express® Card Member experience.

One of the key objectives of this partnership is to give restaurants, wineries, cafes, and bars greater visibility by making their listings from Resy and Tock available on the Local by Toast app, alongside those using Toast Tables. This move is expected to boost the visibility and accessibility of these establishments, potentially driving increased foot traffic and revenue.

The partnership builds on American Express’ significant investments in dining, including the acquisition of dining technology platform Rooam and reservation platform Tock. These acquisitions have expanded American Express’ Global Dining network, adding 7,000 new restaurants and other venues to the network in addition to the 20,000 already available on Resy. Resy and Tock have continued to invest in innovation, with recent launches such as the Resy Android app, Resy’s Discover Tab, Notify Enhancements, and Guest Lifetime Value.

Toast, a trusted partner for restaurants committed to excellence, has been delivering intuitive, powerful solutions for over a decade. Recent Toast innovations, such as Digital Chits, Menu Upsells, and Advertising powered by ToastIQ, provide restaurateurs with deeper insights into their operations, helping them make data-driven decisions to optimize efficiency and drive growth.

American Express expects the rollout of new product features to start in 2026. The companies aim to explore technology that will power richer, more personalized hospitality for guests and Card Members, ultimately helping restaurants fill their dining rooms with high-value diners.

This strategic partnership could significantly enhance Toast's market position and drive increased demand for its technology solutions, potentially boosting revenue streams. The collaboration underscores both companies' commitment to innovation and customer satisfaction in the dining industry.

References:
1. [American Express and Toast Announce Strategic Partnership to Help Elevate Hospitality Experiences](https://www.stocktitan.net/news/TOST/american-express-and-toast-announce-strategic-partnership-to-help-elevate-hospitality-experiences.html)
2. [American Express and Toast Announce Strategic Partnership to Help Elevate Hospitality Experiences](https://blog.resy.com/newsroom/american-express-and-toast-announce-strategic-partnership-to-help-elevate-hospitality-experiences/)