TikTok Increases Subscription Revenue Share for US Creators to 90%

TikTok is offering North American creators up to 90% of their subscription earnings, a significant jump from the 70% maximum outside the US and Canada. The move aims to reassure creators that they can build a monetizable community on the app without fear of government action. TikTok has been gradually expanding access to its subscription program, which was initially launched for Live creators in 2022.