Tide Launches In-Store Cashback Feature to Help Small Businesses Save Millions

Tide, a UK-based business management platform, has launched a new cashback feature to help small businesses save money on everyday spending. The feature offers cashback on both online and in-store purchases at over 100 well-known brands. Tide expects the feature will help members save millions of pounds, putting cash directly back into their businesses. The launch follows the successful rollout of online cashback offers last month.

Tide, the UK’s leading business management platform, has expanded its services by introducing a new cashback feature designed to help small businesses save money on everyday spending. This feature, available through the Tide app, offers cashback on both online and in-store purchases at over 100 well-known brands. The launch follows the successful rollout of online cashback offers last month and aims to put millions of pounds back into the hands of small businesses.

The cashback offers, powered by Valuedynamx, are accessible through the ‘Rewards’ section of the Tide app. These offers cover a wide range of retailers, including Apple, Currys, Deliveroo, Sainsbury’s, Wickes, and Grind Coffee. The initiative is particularly timely, given the high Consumer Price Index (CPI) of 3.6% in June 2025 [1].

Heather Cobb, SVP Member Engagement at Tide, expressed enthusiasm about the new feature: “We’ve been thrilled to see how quickly members embraced the online cashback offers - and now that in-store cashback is live, it’s even simpler to save while spending. This is about rewarding real, everyday business activity and helping our members keep more of what they earn.”

Tide partnered with Valuedynamx, a global leader in loyalty and rewards programs, to launch this new cashback feature. Valuedynamx’s expertise in omnichannel purchase rewards and customer loyalty enhances the cashback experience for Tide members.

Mark Jackson, Managing Director of Valuedynamx, noted, “Small businesses often struggle to stretch their budgets while investing in growth. Tide’s new cashback rewards transform everyday business spending into a strategic advantage, helping members reclaim money they’re already spending and channel it into their operations and expansion plans.”

The cashback feature is part of Tide’s broader mission to save members time and money. By offering personalized, data-driven rewards tailored to members’ spending behaviors and business needs, Tide aims to provide a comprehensive financial solution for small businesses.

With the increasing pressure on small businesses due to high inflation rates, this new feature is expected to provide significant financial relief. By putting cash directly back into their businesses, Tide members can better manage their budgets and invest in growth opportunities.

References:
[1] https://www.tide.co/blog/tide-update/tide-rewards-launches-to-help-small-businesses-save-more-on-everyday-spending/?srsltid=AfmBOorTz62cST3tA7-CJFDMcQvRpHUk_6aYKpCE61PkLb-hG5TopVj5