ThredUp surges 5.77% on renewed optimism in secondhand fashion sector

ThredUp surged 5.77% in pre-market trading on Jan. 6, 2026, as renewed optimism in the secondhand fashion sector lifted investor sentiment ahead of the opening bell. The stock’s sharp move followed a broader rebound in retail equities amid shifting consumer spending patterns and strategic gains in market share.

Recent data highlighted a 12% year-over-year growth in ThredUp’s active user base, driven by aggressive marketing campaigns targeting Gen Z and millennial demographics. Analysts noted that the platform’s exclusive partnerships with designer brands for limited-edition resales have strengthened its position as a go-to destination for premium circular fashion, differentiating it from competitors in the rapidly expanding $350 billion thrift market.

Investor focus remains on the company’s ability to sustain profitability amid rising shipping costs and inventory challenges. However, strong holiday season sales—reportedly up 18% versus 2024—have reinforced confidence in its long-term value proposition as sustainability trends continue to reshape consumer behavior.