Threads Surpasses 400 Million Monthly Active Users

Meta's Threads has reached 400 million monthly active users, adding 50 million in Q1. Instagram head Adam Mosseri credits users for making the platform meaningful. Threads is nearing X's daily app users on mobile devices, but X still leads in daily web visits. Threads has grown with new features such as DMs, fediverse integrations, and AI enhancements.

Meta's Threads has achieved a significant milestone, reaching 400 million monthly active users (MAUs) as of July 2025, according to Instagram head Adam Mosseri. This growth is a testament to the platform's evolution since its launch in 2023 as a competitor to Twitter (now X). Mosseri credited users for making Threads a meaningful platform, fostering open exchange of perspectives [1].

The platform added 50 million monthly users in the first quarter of 2025, following Meta CEO Mark Zuckerberg's announcement in late April that Threads had reached over 350 million MAUs [1]. This rapid growth highlights the platform's ability to capture a significant user base within a short period.

While Threads is nearing X's daily app users on mobile devices, X still maintains a substantial lead in daily web visits. As of June 2025, Threads' mobile app for iOS and Android saw 115.1 million daily active users, marking a 127.8% increase compared to the previous year. X, on the other hand, reached 132 million daily active users, reflecting a 15.2% year-over-year decline [1]. However, X's worldwide daily web visits are significantly higher, with 145.8 million average daily web visits compared to Threads' 6.9 million [1].

The growth of Threads can be attributed to the introduction of several new features over the past year, including direct messages (DMs), fediverse integrations, custom feeds, and AI enhancements. These features have not only improved the user experience but also contributed to the platform's rapid expansion [1].

In conclusion, Meta's Threads has demonstrated remarkable growth, reaching 400 million monthly active users and adding 50 million users in the first quarter of 2025. The platform's success is a result of its ability to adapt and introduce innovative features that resonate with users. While it still lags behind X in daily web visits, Threads' mobile app user base is rapidly catching up. The future of Threads looks promising, with continued growth and innovation poised to solidify its position in the social media landscape.

References:
[1] https://techcrunch.com/2025/08/12/threads-now-has-more-than-400-million-monthly-active-users/