Threads Reaches 400M Users, Narrowing Gap with X's Usage.

Threads, Meta's Twitter clone app, has reached 400 million monthly active users, with a steady growth rate. This puts it close to X's usage, although X's active user claims are disputed, with third-party analytics suggesting a decline in mobile users and a 15% loss of European user base since Elon Musk took over. Despite this, Threads continues to gain engagement and attract influencers and celebrities.

Meta's Threads, a text-based social media app, has reached a significant milestone by surpassing 400 million monthly active users (MAUs) [1]. This growth, which marks a 20 million increase from the previous month, positions Threads as a formidable competitor to Elon Musk's X (formerly Twitter) [1].

The app, led by Instagram head Adam Mosseri, has been rapidly expanding since its launch in July 2023. In just two years, Threads has managed to attract a substantial user base, positioning itself as a strong contender in the social media landscape [2]. The app's impressive growth can be attributed to its unique features and community-driven approach, which differ from X's more traditional model [3].

Despite X maintaining a dominant position with over 600 million monthly active users, Threads has been closing the gap in daily mobile app usage. As of June 2025, Threads recorded 115.1 million daily active users, marking a 127.8% year-over-year increase, compared to X's 132 million daily users, which reflected a 15.2% year-over-year decline [1]. However, X continues to lead in web usage, with 145.8 million average daily web visits worldwide in June, compared to Threads' 6.9 million [1].

The success of Threads has also had a positive impact on Meta's stock price. The company's stock price crossed the 52-week high of $784.75 on Tuesday following the announcement, reflecting investor confidence in the app's growth potential [2]. Analysts have cited accelerating ad revenue growth, surging engagement, and rapid progress in AI-driven monetization as key positives for Meta [2].

Despite the impressive milestone, Meta's Threads still has a long way to go to reach its billion-user goal set by CEO Mark Zuckerberg [1]. However, the recent growth suggests that the app is well on its way to becoming a significant player in the social media landscape.

References:
[1] https://techcrunch.com/2025/08/12/threads-now-has-more-than-400-million-monthly-active-users/
[2] https://www.benzinga.com/markets/tech/25/08/47070235/meta-stock-hits-new-high-as-threads-rockets-past-400-million-users