Threads Expands DM Options with GIF Sharing and Group Chats

Threads is adding new DM options, including GIF sharing and group chats, to bring its messaging functionality more in line with other DM offerings. The app is also introducing DM editing, "Unsend" and deletion options. These updates aim to encourage more engagement via DMs in Meta's apps, amid ongoing FTC case against Meta, which may force the company to divest Instagram and WhatsApp.

Meta, the parent company of Facebook, Instagram, and WhatsApp, has announced plans to add a range of new Direct Message (DM) features to its Twitter-like app, Threads. This move aims to bring Threads' messaging functionality more in line with other DM offerings across Meta's platforms.

Among the new features set to be introduced are the ability to add stickers and GIFs to DMs, along with images, which were added last week. Additionally, Threads will include DM editing options, allowing users to "Unsend" and delete messages. The app is also working on integrating group chat functionality.

These updates are part of Meta's broader strategy to enhance interoperability between its three main messaging apps—Messenger, WhatsApp, and Instagram Direct. The goal is to create a unified DM inbox accessible across all platforms, potentially countering concerns around DM encryption and the ongoing FTC case against Meta.

The FTC is seeking to force Meta to divest Instagram and WhatsApp due to perceived monopolistic behaviors. With the FTC case looking increasingly favorable for Meta, the company appears confident enough to introduce another messaging tool, even without full back-end integration.

These new DM features are expected to improve Threads' social graph insight and encourage more engagement via DMs within Meta's apps. While there is no official release date for these updates, industry experts anticipate they will be available soon.

References:
[1] https://www.socialmediatoday.com/news/threads-looks-to-add-dm-editing-gifs-stickers-group-chats/753898/
[2] https://finance.yahoo.com/news/threads-developing-more-dm-options-194150959.html