El paso de Tesla: del dominio de los vehículos eléctricos a la resistencia impulsada por la IA

The electric vehicle (EV) revolution, once spearheaded by Tesla, is entering a new phase. While the company's EV sales have decelerated in 2025, its pivot toward artificial intelligence (AI) and robotics is reshaping its long-term investment narrative. This analysis evaluates Tesla's evolving value proposition, balancing the challenges of a slowing EV market with the transformative potential of its AI-driven initiatives.

The EV Slowdown: A Market Share Erosion

Tesla's dominance in the EV sector has waned as competition intensifies. In 2025, the company delivered 1.64 million vehicles, a 15% decline from 2024's 1.79 million units. Its market share in new EV sales has plummeted from 62.8% in 2020 to 32% in 2025, as Chinese automakers like BYD and legacy brands such as Stellantis gain traction. This shift is compounded by U.S. federal EV tax credit expirations and a global market increasingly prioritizing affordability over innovation. Tesla's stock, down 13% in 2025, reflects investor skepticism about its ability to sustain growth in a saturated EV landscape.

AI as the New Growth Engine

Tesla's response to this slowdown lies in its AI-driven ecosystem, which includes Full Self-Driving (FSD), the Optimus humanoid robot, and the Dojo supercomputer. These initiatives are not merely speculative but are already generating revenue and strategic advantages.

1. Full Self-Driving (FSD): A High-Margin Software Play
   Tesla's FSD v14.2.2.2 has achieved near "Unsupervised" autonomy in complex urban environments, leveraging 1.3 billion miles of real-world training data. The system's neural networks, trained on Tesla's global EV fleet, provide a scalable edge over competitors like Waymo and Huawei. FSD subscriptions, already a growing revenue stream, are projected to become a cornerstone of Tesla's software business. Goldman Sachs highlights FSD and robotaxi testing as key drivers for Tesla's 2026 stock performance, despite delivery challenges.

2. Optimus: From Factory Automation to Commercial Markets
   Tesla's Optimus Gen-2 humanoid robot, set for a 2027 commercial pilot, is being tested in logistics tasks at its Texas Gigafactory. With a projected $20,000 price tag and a subscription-based leasing model, Optimus could generate $10 trillion in long-term revenue, per Elon Musk's vision. JPMorgan acknowledges the robot's potential but cautions that tangible financial returns may lag behind hype, as only one-third of CEOs reported meaningful AI-driven profitability by 2025.

3. Dojo: The Infrastructure for AI Supremacy
   Tesla's Dojo supercomputer, operational since July 2025, is a critical enabler of FSD and Cybercab development. Morgan Stanley estimates Dojo could boost Tesla's market value by $600 billion by 2030, transforming the company into a high-margin AI infrastructure player. Unlike competitors reliant on third-party cloud services, Tesla's vertically integrated approach reduces costs and accelerates iteration cycles.

Monetization and Competitive Advantages

Tesla's AI monetization strategies are diversifying. FSD subscriptions, Optimus commercial applications, and potential FSD licensing deals with automakers are expected to offset declining EV margins. Bloomberg Intelligence notes Tesla's pricing power and production scalability give it an edge over rivals like BYD and Volkswagen outside China. Meanwhile, its data-centric model-leveraging 10 million EVs as sensors-creates a feedback loop that rivals struggle to replicate.

Investment Viability in a Post-EV Era

Goldman Sachs and JPMorgan offer contrasting views. Goldman Sachs emphasizes AI's role in reshaping Tesla's earnings potential, projecting a "supercycle" in 2026 driven by AI productivity gains. JPMorgan, however, warns of a "demand cliff" in the EV sector and stresses the need for AI investments to deliver clear financial outcomes. Both agree that Tesla's AI initiatives could redefine its value proposition, but execution risks-such as regulatory hurdles for FSD and production delays for Optimus-remain critical.

Conclusion: A Balancing Act

Tesla's transition from EV manufacturer to AI and robotics powerhouse is both a strategic necessity and a bold bet. While decelerating EV sales pose near-term risks, its AI-driven ecosystem offers a compelling long-term narrative. Investors must weigh the company's execution capabilities against intensifying competition and macroeconomic headwinds. For those with a multi-year horizon, Tesla's AI initiatives could prove as transformative as its early EV dominance-if the company can navigate the challenges ahead.