Tesla Slashes EV Leasing Prices by 40% in UK Amid Sales Slump

Tesla is offering up to a 40% discount to EV leasing companies in the UK to counter a sales slump. The move comes after Tesla's UK sales plummeted 60% in July. The discounts will be passed on to consumers in the form of cheaper monthly plans. Tesla is also offering zero-interest finance deals and unlimited lifetime Supercharging in Canada to boost sales.

Tesla Inc. (TSLA.O) has introduced significant discounts to car leasing companies in the UK to address a recent sales slump. According to reports from The Times, British motorists can now lease a Tesla electric vehicle (EV) for just over half of what they would have paid a year ago. This move comes after Tesla's UK sales plummeted by about 60% in July, with only 987 units sold compared to the same period last year [1].

The discounts, which can reach up to 40%, are aimed at incentivizing car leasing companies to shift more units. The lack of storage space for Tesla vehicles in the UK has also been cited as a contributing factor to the discounts [1]. Tesla has not yet responded to requests for comment on the matter.

In addition to the discounts, Tesla is also offering zero-interest finance deals and unlimited lifetime Supercharging in Canada to boost sales. These initiatives are part of Tesla's broader strategy to increase market penetration and combat the recent sales decline.

The Society of Motor Manufacturers and Traders (SMMT) reported that British new car registrations overall fell by about 5% year-on-year in July. Despite this, battery electric vehicles (BEVs) are projected to account for 23.8% of new registrations in 2025, slightly up from the previous forecast of 23.5% [1].

These strategic moves by Tesla underscore the company's efforts to remain competitive in the EV market, particularly in the face of slowing sales and increasing market competition.

References:
[1] https://www.reuters.com/business/autos-transportation/tesla-almost-halves-uk-monthly-lease-fee-sales-slump-times-reports-2025-08-18/
[2] https://seekingalpha.com/news/4486355-tesla-almost-halves-monthly-leasing-payments-in-uk-as-sales-drop---report
[3] https://www.businesstimes.com.sg/companies-markets/tesla-almost-halves-uk-monthly-lease-fee-sales-slump-times