Tesla's Popularity Endures in Norway Due to Brand Loyalty, Cheap Finance and Wide Charging Network

Tesla's popularity persists in Norway due to zero-interest financing, the new Model Y, and over a decade of brand familiarity. Sales have rebounded after a brief dip in the beginning of the year, with the Model Y accounting for 2,346 registrations in May and over 5,000 in June. Despite competition from other electric vehicles, Tesla's brand loyalty remains strong in Norway.

Tesla's market share in Europe and the United States has been under scrutiny following recent sales data and policy changes. In Europe, Tesla's sales have shown a significant decline, while in the U.S., the company is facing increased competition and regulatory changes.

In the European market, Tesla's market share dropped from 16.82% in 2024 to 7.65% in 2025, marking a 55% decrease [1]. This decline can be attributed to the aging lineup of Tesla's vehicles, which are seen as less competitive compared to newer, more affordable models from rivals like BYD. The Model 3 and Model Y, once revolutionary, now feel stale compared to fresh, feature-packed EVs from competitors [4].

In the U.S., Tesla is preparing for a significant change in its leasing program. The company has announced that it will raise U.S. lease prices on the Model 3 and Model Y by $50 and $80 a month, respectively, starting on September 21 [2]. This move comes as the federal EV tax credit under the Biden-era subsidies is set to expire on September 30, 2025. Analysts expect U.S. electric vehicle sales from Tesla and other automakers to take a steep hit once the federal tax credit disappears [2].

Tesla's struggles in Europe and the U.S. highlight the company's vulnerability to slowing sales and increased competition. Despite these challenges, Tesla's popularity persists in Norway, where zero-interest financing, the new Model Y, and over a decade of brand familiarity have contributed to strong sales. In May and June 2025, the Model Y accounted for 2,346 and over 5,000 registrations, respectively [3].

Tesla's stock has declined 17% so far in 2025, and analysts see the stock caught in a tight range, with resistance near $350 and support around $330 [4]. The company's next big drivers could be delivery numbers, regulatory changes, and progress in AI and Full Self-Driving (FSD). However, production delays have plagued Tesla, and the delivery of its promised low-cost EV remains uncertain.

References:
[1] https://www.reddit.com/r/electricvehicles/comments/1n5rbip/from_2024_to_2025_teslas_market_share_in_the_eu/
[2] https://stocktwits.com/news-articles/markets/equity/tesla-to-raise-us-lease-prices-on-model-3-model-y-ahead-of-ev-tax-credit-expiration/chw5pmFRdog
[3] https://www.benzinga.com/markets/asia/25/09/47493268/tesla-model-y-l-averaging-over-10000-daily-orders-since-launch-received-120000-orders-to-date-report
[4] https://carboncredits.com/teslas-europe-sales-crash-40-in-july-as-byd-surges-ahead-again/