Teads shares surge 24.10% premarket after expanding CTV HomeScreen reach to 500M TVs via Google TV partnership.

Teads Holding Co. (TEAD) surged 24.10% in premarket trading following a strategic partnership with Google TV to expand its connected TV (CTV) HomeScreen ad inventory to over 500 million devices globally. The collaboration grants brands access to premium Masthead placements on Google TV, offering high-attention first-screen ad exposure in major markets like the U.S. and U.K. The announcement highlighted Teads Studio’s creative capabilities, including 3D formats that boost engagement, as evidenced by a Michelin campaign achieving +7% brand favorability and +6% consideration. With over 4,000 CTV HomeScreen campaigns activated since 2023, the partnership underscores Teads’ leadership in premium CTV advertising, driving investor optimism about expanded market reach and enhanced advertiser value.