Teads shares surge 10.49% after-hours as new research highlights 2025 holiday market confidence and brand engagement strategies.

Teads surged 10.49% in after-hours trading following the release of its research highlighting a confident outlook for the 2025 holiday season and actionable strategies for brands to boost visibility and conversions. The report, based on a survey of 1,000 Italian consumers, indicated strong consumer spending intentions, with 79% planning to maintain or increase spending and a notable 42% of 18–34-year-olds anticipating a more favorable holiday season. Teads emphasized the importance of integrating dynamic creativity and connected TV (CTV) advertising to combat ad fatigue and capture fragmented audiences. The findings position Teads as a key enabler for brands navigating the evolving digital advertising landscape, particularly as CTV gains prominence during peak shopping periods like Black Friday and Cyber Monday. This positive momentum contrasts with earlier concerns over the company’s merger with Outbrain and financial challenges, but the recent after-hours rally appears driven by renewed optimism in its strategic relevance to holiday marketing.