Teads shares rise 20.38% intraday after expanding CTV ad inventory with Google TV to 500M+ devices.

Teads surged 20.38% intraday after announcing a strategic partnership with Google TV to expand its connected TV (CTV) HomeScreen ad inventory, now reaching over 500 million unique devices globally. The collaboration grants brands access to premium ad placements on Google TV’s Masthead, the first visual impression on devices in major markets like the U.S. and U.K., combining Teads’ creative formats with Google TV’s premium content library. The move highlights Teads’ ability to deliver high-impact campaigns, evidenced by a Michelin case study showing +7% brand favorability and +6% brand consideration. With over 4,000 CTV HomeScreen campaigns launched since 2023, the partnership underscores Teads’ growing influence in the competitive CTV advertising market, driving investor optimism about its revenue potential.