Tariff Uncertainty: The Wait-and-See Game

Ladies and gentlemen, buckle up! We're diving headfirst into the world of tariff uncertainty, and it's a wild ride. Businesses across the board are playing a dangerous game of wait-and-see, and it's time to wake up and smell the coffee. The market hates uncertainty, and tariff uncertainty is the king of chaos right now. Let's break it down and see what's really going on.



First things first, let's talk about the impact on small and medium-sized businesses (SMBs). According to the Float’s Canadian SMB Financial Outlook 2025 report, 65% of SMBs expect to be affected by tariffs. That's a staggering number, folks! But here's the kicker: 4 in 10 businesses are in "wait-and-see" mode. They're sitting on their hands, hoping the storm will pass, but that's a recipe for disaster. Increased costs, currency fluctuations, and higher prices from US suppliers are just a few of the headaches they're facing. It's like they're playing a game of poker, but they're not even looking at their cards.

Now, let's talk about the big guys. Larger, more established enterprises have a leg up in this game. They've got the financial stability and resources to adapt to changing market conditions. They're not sitting on their hands; they're making moves. According to the report, experienced SMBs are twice as likely to project 10%+ year-over-year profit growth compared to their younger counterparts. That's the difference between playing defense and going on the offensive.

But here's the real kicker: 7 out of 10 businesses believe expected Bank of Canada rate cuts will have little-to-no impact. That's a wake-up call, folks! Broader economic policy shifts may not provide enough relief for SMBs. They need targeted support and financial solutions that address their specific challenges. It's time to stop playing it safe and start making bold moves.

So, what can businesses do to mitigate the risks associated with tariff uncertainty? Here are some strategies to keep in mind:

1. Diversify Your Supply Chains and Markets: Don't put all your eggs in one basket. Explore alternative suppliers and markets to reduce your dependence on a single trading partner. This strategy can help insulate you from the volatility caused by tariff changes and geopolitical tensions.

2. Invest in Financial Management Tools: Modern financial solutions can provide real-time visibility and efficient financial management. This can help you gain better insights into your cash flow and make more informed decisions. Don't let inefficient processes hold you back.

3. Focus on Innovation and Productivity Improvements: Invest in research and development to enhance your competitiveness. Develop new products and services that are less susceptible to tariff fluctuations. Innovation is the key to staying ahead of the game.

4. Engage with Policymakers and Industry Associations: Advocate for favorable trade policies and support measures. Lobby for tariff exemptions, trade agreements, or financial assistance programs that can help mitigate the impact of tariffs. Your voice matters, so use it!

In summary, tariff uncertainty is a real threat, but it's not an insurmountable one. Businesses need to take action now to mitigate the risks and maintain growth. Don't let uncertainty hold you back. It's time to take control and make bold moves. The market is waiting, and it's time to show it who's boss.