Target and Netflix Partner to Celebrate 'Stranger Things' Final Season

Target and Netflix are partnering to celebrate the fifth and final season of "Stranger Things." A new product collection will arrive in Target stores and online on Oct. 5, along with an immersive in-store experience. The collection features exclusive products inspired by the show's setting of Hawkins, Indiana, and the infamous Upside Down. Target will be the go-to destination for fans to relive nostalgia, gear up for watch parties, and discover one-of-a-kind gifts and collectibles.

Target Corporation (NYSE: TGT) has announced a significant partnership with Netflix to celebrate the highly anticipated fifth and final season of "Stranger Things." The collaboration, set to launch on October 5, will bring exclusive merchandise to Target stores and online, featuring over 150 items inspired by the show's iconic setting of Hawkins, Indiana, and the infamous Upside Down Target Heads to Hawkins: Retailer Reveals Plans to Be the Ultimate Fan Destination for Netflix's 'Stranger Things 5'^[1].

The merchandise collection, which will be available only at Target, spans various categories including apparel, collectibles, food and beverages, home products, and toys. Some of the notable items include a Demogorgon-shaped popcorn bucket, a Walkie Talkie phone case, and new Funko POP! figures like Dustin in a WSQK sweatshirt and Steve in the WSQK van Target Heads to Hawkins: Retailer Reveals Plans to Be the Ultimate Fan Destination for Netflix's 'Stranger Things 5'^[2]. The collection aims to cater to fans of all ages, from newcomers to long-time superfans of the franchise.

In addition to the merchandise, Target will debut a dedicated in-store and online shopping destination for fans. This space will feature themed displays and exclusive product drops, offering fans an immersive experience that transports them to Hawkins and the Upside Down Target Heads to Hawkins: Retailer Reveals Plans to Be the Ultimate Fan Destination for Netflix's 'Stranger Things 5'^[2]. The in-store experience will evolve throughout the season to keep fans engaged.

To further enhance the fan experience, Target has partnered with Netflix on a marketing campaign that takes fans back to the '80s. The campaign will feature recreated 1987 Target store settings in Hawkins, Indiana, and will debut on October 12 Target Heads to Hawkins: Retailer Reveals Plans to Be the Ultimate Fan Destination for Netflix's 'Stranger Things 5'^[2]. This campaign aims to blur the line between nostalgia and storytelling, turning Target into a fan destination for the final season's biggest moments.

The fifth and final season of "Stranger Things" will release in three volumes on Netflix this fall, with four episodes on November 26, three episodes on Christmas Day, and The Finale on New Year's Eve 2025 Target Heads to Hawkins: Retailer Reveals Plans to Be the Ultimate Fan Destination for Netflix's 'Stranger Things 5'^[2]. Each volume releases at 5 p.m. PST.