Target’s 0.27-Dollar Gainers Clash with 33.5% Volume Drop as Price-Match Policy Exit Sparks Profit Woes and Shoppers’ Exodus

On August 7, 2025, Target (TGT) closed at $0.27 higher, with a trading volume of $0.44 billion, marking a 33.54% drop compared to the previous day’s volume. The retailer announced the termination of its 12-year price-matching policy, which previously allowed customers to match prices from competitors like Amazon and Walmart. Effective July 28, the policy no longer applies, with Target citing that customers primarily matched prices within the company itself rather than against external retailers.

The decision reflects broader challenges for Target, including a 1% profit decline in 2024 and a 2.8% drop in first-quarter 2025 profits amid a boycott linked to its reduced diversity and inclusion initiatives. Foot traffic has also declined since February, with customers increasingly avoiding the retailer. Analysts suggest the policy change may lead to higher prices for shoppers, who could now pay 5-13% more on average, potentially exacerbating financial pressures on the company.

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