Synergy CHC shares surge 12.44% premarket after launching FocusFactor RTD beverage with national retail distribution.

Synergy CHC Corp. (NASDAQ: SNYR) rose 12.44% in premarket trading following the announcement of its national rollout of the FocusFactor Ready-to-Drink Beverage. The launch leverages the company’s 25-year legacy supplement brand and existing retail relationships, securing distribution through major retailers like Costco, Walmart, and Amazon. The move positions Synergy to capitalize on the growing functional beverage market, emphasizing cognitive performance and wellness-oriented formulations. The company highlighted its $35 million annual revenue base and 12 consecutive profitable quarters, with management projecting an additional $20 million in annual revenue from the beverage expansion. The strategic entry into a high-frequency category, combined with established shelf presence and margin discipline, signals strong growth potential amid competitive consolidation in the functional drink sector.