Synchrony Financial (SYF) Upgraded to Buy Amidst Growth Prospects

BTIG has upgraded its rating for Synchrony (SYF) to Buy from Neutral, setting a price target of $100. Analysts expect Synchrony to regain market share in the point of sale finance sector and benefit from improved credit performance and revised pricing strategies. The average one-year price target for SYF is $71.29, with a high estimate of $88.00 and a low estimate of $51.73. The average brokerage recommendation is 2.1, indicating "Outperform" status.

BTIG Research has upgraded its rating for Synchrony Financial (SYF) to 'Buy' from 'Neutral', setting a price target of $100.00 [1]. The analyst firm expects Synchrony to regain market share in the point of sale finance sector and benefit from improved credit performance and revised pricing strategies.

The upgrade comes ahead of the Q2 earnings season, with analysts indicating that there is room for growth in the loan books of prime lenders as they adjust to improving credit losses and better consumer health [2]. The end result, according to BTIG, is that traditional prime point of sale finance providers will be taking more share across the credit spectrum, benefiting companies like Synchrony and Bread Financial (BFH).

Synchrony's stock price has been relatively stable, with a one-year low of $40.55 and a one-year high of $71.88. The company reported earnings per share (EPS) of $1.89 for the quarter, beating the consensus estimate of $1.63 [1]. The average one-year price target for SYF is $71.29, with a high estimate of $88.00 and a low estimate of $51.73. The average brokerage recommendation is 2.1, indicating an 'Outperform' status.

Institutional investors have also shown interest in Synchrony, with several firms increasing their holdings in the first quarter. Allspring Global Investments Holdings LLC, for instance, raised its position by 30.4%, now owning 73,136 shares [1]. This increased demand, coupled with the analyst upgrade, could drive SYF's stock price higher in the coming quarters.

References:

[1] https://www.marketbeat.com/instant-alerts/synchrony-financial-nysesyf-stock-rating-upgraded-by-btig-research-2025-07-14/
[2] https://seekingalpha.com/news/4467102-synchrony-bread-ally-upgraded-affirm-prog-cut-at-btig