Sweetgreen (NYSE: SG) Shares Rally 5.99% Pre-Market on RBC Upgrade, $10 Harvest Bowl Push

Sweetgreen (NYSE: SG) shares surged 5.99% in pre-market trading on December 10, 2025, driven by a price target upgrade from RBC Capital and a new promotional offering. The investment bank raised its price target to $8 from $7, maintaining an Outperform rating, while the company introduced a limited-time $10 Harvest Bowl for loyalty members.

The move follows recent expansion efforts, including the chain’s debut in Sacramento with two new locations. Analysts note that new market entries and value-focused promotions are critical for attracting customers amid a challenging economic climate. However, Sweetgreen’s stock has plummeted 78.8% year-to-date, trading far below its 52-week high of $38.83.

While the pre-market rally signals short-term optimism, broader challenges persist. Same-store sales have declined sharply, and the stock remains under pressure amid weak consumer traffic and competitive pressures in the fast-casual dining sector. Investors remain cautious as the company balances growth initiatives with profitability hurdles.

Looking ahead, Sweetgreen’s ability to maintain promotional momentum and effectively execute its expansion strategy will be closely watched. For now, market participants are cautiously optimistic about the near-term outlook, although the long-term path remains uncertain given the broader market dynamics and internal operational challenges.