Surviving the Shift to Agentic Commerce: A New Era for Digital Retail

Digital commerce has shifted from a human-centric to an AI-driven era, known as agentic commerce. Agentic commerce allows AI agents to autonomously navigate the web, interpret commercial intent, negotiate with merchants, and execute transactions on behalf of users. This transformation has direct economic impacts on commerce sites and is accelerating, with Morgan Stanley forecasting agentic shoppers to control $385bn in US spending by 2030. Retailers who deployed branded AI agents last year saw sales grow 32% faster than their peers.