Sun Life U.S. and Maine Celtics Inspire Youth Health and Wellness at Boys and Girls Club of Southern Maine

In a collaborative effort to promote health and wellness among Maine's youth, Sun Life U.S. and the Maine Celtics held the second annual Fit to Win program at the Boys and Girls Club of Southern Maine. The event, which took place on February 29, 2024, engaged kids in healthy activities and educated them on nutrition and mindfulness, fostering a lifelong love for fitness and well-being.

The Fit to Win program, a partnership between Sun Life U.S., the Boston Celtics, and the Maine Celtics, is a four-week initiative that teaches kids about fitness, nutrition, and healthy lifestyle habits. The program culminates in a fun and engaging event where kids can showcase their newfound skills and enjoy some friendly competition.

At the Boys and Girls Club of Southern Maine, the kids participated in various activities, including smoothie making, exercise routines, and journal writing. They also had the opportunity to learn a fun dance from the Maine Celtics Hype Team, adding an extra layer of excitement and engagement to the event.

Sun Life U.S. President Dan Fishbein, M.D., expressed his enthusiasm for the program, stating, "We are excited to bring Fit to Win back to Portland in partnership with the Maine Celtics. The Boys and Girls Club is a great organization that we are proud to support, and we're pleased to help them provide guidance on health and nutrition to kids in need. Our hope is that the healthy habits the kids learned here today will stick with them as they grow."

The Maine Celtics also weighed in on the event, with Team President Dajuan Eubanks sharing his thoughts: "We are thrilled to team up with Sun Life U.S. for Fit to Win. Already a success in Boston, it is exciting to extend the program to Portland and promote physical wellness in the state of Maine."

The Fit to Win program aligns with Sun Life U.S.'s core investment values, particularly in terms of risk management and market trends. By promoting health and wellness, the program helps mitigate health-related risks for both individuals and employers, reducing long-term healthcare costs and increasing productivity. Additionally, the program supports the development of a dynamic economy in Maine by fostering a healthier workforce and encouraging community engagement.

In conclusion, the second annual Fit to Win program at the Boys and Girls Club of Southern Maine was a resounding success, thanks to the collaborative efforts of Sun Life U.S. and the Maine Celtics. The event not only inspired youth to embrace healthy habits but also contributed to the growth and sustainability of the immersive entertainment industry in Maine and supported the development of a dynamic economy in the state.