Strive CEO Urges Meta to Add Bitcoin to Balance Sheet Amid Macro Challenges

Strive Asset Management CEO Matt Cole, during a speech at a Bitcoin conference in Las Vegas, publicly urged Meta CEO Mark Zuckerberg to include Bitcoin in the company’s balance sheet. Cole emphasized that the current macroeconomic challenges, such as the global debt crisis and currency depreciation, make a strong case for corporations to reassess their cash management strategies. He highlighted that the market capitalization of Bitcoin exceeds $2 trillion and that the increasing broad money supply (M2) is eroding the purchasing power of dollars and short-term U.S. Treasury securities.

Cole argued that corporate financial strategies should consider not only inflation but also asset price appreciation in stocks and real estate. He connected his message to Meta’s focus on artificial intelligence (AI) and innovation, praising the company’s strategic pivot and rebranding from Facebook to Meta. He cautioned that companies failing to adapt to technological transformations risk being replaced, as seen in the internet era where 50% of S&P 500 companies have been replaced over the past 30 years. Cole believes a similar transformation could occur over the next decade driven by AI innovation.

In his concluding remarks, Cole made a direct appeal to Zuckerberg and Meta’s leadership to adopt Bitcoin as part of their financial strategy. He urged Zuckerberg to embrace an ambitious Bitcoin corporate financial strategy and vote yes on Proposal 13, referencing Zuckerberg’s naming of his goat GOAT after Bitcoin as the first step. This call for action comes as more corporations explore Bitcoin adoption as part of financial diversification strategies.

Cole’s speech underscores the growing interest in Bitcoin as a viable asset for corporate treasuries. The call to action from Cole highlights the potential for Bitcoin to play a significant role in corporate financial strategies, especially in the face of macroeconomic uncertainties. The emphasis on technological adaptation and innovation aligns with Meta’s strategic direction, suggesting that the adoption of Bitcoin could be a logical next step for the company.

The broader implications of Cole’s remarks extend beyond Meta, as they reflect a broader trend in the corporate world towards exploring alternative assets like Bitcoin. The increasing recognition of Bitcoin’s market capitalization and its potential to hedge against inflation and currency depreciation makes it an attractive option for companies looking to diversify their financial holdings.

Cole’s appeal to Zuckerberg and Meta’s leadership to adopt Bitcoin is a significant moment in the ongoing conversation about the role of cryptocurrencies in corporate finance. The call for action, coupled with the reference to Zuckerberg’s naming of his goat GOAT after Bitcoin, adds a personal touch to the argument, making it more compelling. The broader context of technological transformation and the need for companies to adapt to new realities further strengthens the case for Bitcoin adoption.