Stripe Expands to Brazil with Pix Payment Integration

Stripe has integrated Pix payments for Brazilian shoppers, allowing merchants worldwide to offer instant bank-to-bank payments at checkout. This move opens up one of Brazil's most widely used payment rails to global businesses selling in Latin America's largest e-commerce market. The integration is expected to boost conversion rates and revenue for merchants offering Pix payments, which have seen an average 16% revenue lift and 25% customer growth within six months.

Stripe, a leading global payments company, has expanded its services to include Pix payments for Brazilian shoppers. This integration allows merchants worldwide to offer instant bank-to-bank payments at checkout, opening up one of Brazil's most widely used payment rails to global businesses selling into Latin America's largest e-commerce market [1].

Pix, Brazil's instant bank-to-bank payment system, was launched by the central bank in 2020 and has since become the dominant payment method in the country. It processed more than R$26 trillion ($4.8 trillion) in 2024, overtaking cash and cards in transaction volumes [1]. The new Stripe option enables Brazilian customers to pay in local currency while merchants receive payouts in their home currency. Buyers can make payments by scanning a QR code or pasting a Pix code, with settlement typically arriving in two days.

The integration is expected to boost conversion rates and revenue for merchants offering Pix payments. EBANX, a payments provider that facilitated the integration, reported that merchants offering Pix have seen an average 16% revenue lift and 25% customer growth within six months [1]. "Pix has become a preferred way to pay in Brazil, and offering it at checkout is critical for merchants who want to compete here," EBANX stated [1].

Stripe entered the Brazilian market in 2021 and has gradually expanded its local payment options. The integration with EBANX extends Stripe's role as a cross-border bridge for global brands in Latin America, where it already supports companies like Spotify, Uber, and AliExpress [1]. The move comes as Pix prepares to expand into recurring payments through "Pix Automático," a feature that could challenge card-based subscriptions and traditional bank debits. If Stripe supports these capabilities, merchants could tap even more of Brazil's fast-growing digital payments market [1].

This integration is part of Stripe's broader strategy to enter the digital assets space. Earlier in June, Stripe acquired crypto wallet infrastructure startup Privy, the latest step in its move into digital assets, especially U.S. dollar-backed stablecoins [1]. Terms of the deal were not disclosed.

References:

[1] https://financefeeds.com/stripe-adds-pix-payments-for-brazilian-shoppers/