B Strategy to Launch $1 Billion BNB Treasury Firm with CZ's YZi Labs Support

B Strategy, a digital asset investment firm, is launching a US-listed company to serve as a BNB treasury and investment vehicle, targeting a $1 billion raise with strategic support from YZi Labs, led by Binance co-founders Changpeng Zhao and Yi He. The company aims to offer institutional-grade exposure to BNB and grow the BNB ecosystem by funding core technology, grants for experimental projects, and supporting community-led initiatives.

Digital asset investment firm B Strategy has announced plans to launch a U.S.-listed company serving as a BNB treasury and investment vehicle, with a target raise of $1 billion. The initiative is supported by YZi Labs, an investment firm led by Binance co-founders Changpeng Zhao and Yi He [1].

The new company, led by Max Hua, the former CFO of mining giant Bitmain, and co-founders of crypto asset manager Metalpha, aims to offer institutional-grade exposure to BNB, the native token of the BNB Chain. The vehicle will model itself after a familiar playbook, mirroring traditional financial frameworks while operating within the crypto sector [1].

The treasury will focus on maximizing BNB-per-share for investors and operate under strict financial discipline. It will invest in BNB Chain development, Web3 infrastructure, and related technologies, while also supporting developer grants and community engagement projects. This approach is intended to strengthen BNB’s use and adoption across digital ecosystems [1].

The initiative comes at a time of growing institutional interest in crypto-treasury models. BNB has gained popularity due to its wide utility, with over 12 million daily transactions occurring on BNB Chain. The network supports stablecoins, real-world assets, and ranks second in decentralized application deployments [2].

The company’s structure will include high governance standards and risk controls, ensuring transparency and investor confidence in cross-border operations. The treasury will follow strict U.S. public market requirements while appealing to Asian investors [2].

B Strategy plans to finalize funding in the coming weeks, with initial funding already coming from family offices across Hong Kong, ASEAN, and the Middle East. The U.S.-listed vehicle will trade on Nasdaq and offer investors transparent exposure to BNB [2].

References:
[1] https://www.prnewswire.com/news-releases/b-strategy-to-launch-1-billion-us-listed-bnb-treasury-company-with-yzi-labs-support-302537384.html
[2] https://cryptonewsland.com/b-strategy-announces-1-billion-bnb-treasury-initiative-via-nasdaq-listing-to-attract-institutional-crypto-investors/