Strategy Boosts Bitcoin Holdings to 478,740 BTC

Strategy, the former MicroStrategy, has made its first Bitcoin purchase since rebranding, acquiring 7,633 BTC at an average price of $97,255 between Feb. 3 and Feb. 9, 2025. This purchase brings the company's total Bitcoin holdings to 478,740 BTC, with an average acquisition price of $65,033 per Bitcoin since its first purchase in August 2020.

Strategy's aggressive accumulation strategy aligns with its long-term vision, known as the "21/21 plan," which involves issuing and selling $21 billion in equity and $21 billion in fixed-income securities over the next three years to fund additional Bitcoin acquisitions. The company funded this latest purchase using proceeds from the issuance and sale of shares under a convertible notes agreement, enabling it to increase its Bitcoin exposure without depleting its cash reserves.

Strategy's Bitcoin yield, an indicator measuring the percentage change in BTC holdings relative to its diluted shares, stood at 4.1% for the period from Jan. 1 to Feb. 9, 2025. Although this figure is lower than its 2024 full-year BTC yield of 74.3%, the company's BTC gains in early 2025 have already reached $1.8 billion, marking an 18% increase from its $10 billion BTC gain target for the year.

The firm's transition from MicroStrategy to Strategy, officially announced on Feb. 5, 2025, reflects its unwavering commitment to Bitcoin. Under the leadership of Michael Saylor, who founded the company in 1989, Strategy has pivoted from a traditional software and analytics firm into a Bitcoin-centric corporate treasury powerhouse. The rebranding has been well received in the crypto industry, with figures such as Samson Mow, CEO of Jan3, stating that the change aligns with Strategy's broader mission.

Strategy's corporate shift comes at a time when US lawmakers are exploring the adoption of a national Bitcoin reserve strategy, further legitimizing Bitcoin as a global financial asset. Adding to the growing institutional confidence in Strategy, BlackRock recently increased its stake in the company to 5%, signaling that major financial players see value in Strategy's Bitcoin-centric approach.