Stock Analysis | Keycorp Outlook - Mixed Signals as Technicals Deter Investors
Market Snapshot: Avoiding the Stock Despite Rising Prices
Headline Takeaway: KeycorpKEY-- (KEY) is rising in price (+5.93%) but faces a weak technical outlook, suggesting caution for investors.
Despite a recent price uptrend, the stock is being advised to be avoided based on its poor technical signals. The internal diagnostic score for technicals is just 3.76, reflecting a bearish tilt with no bullish indicators and one overbought signal to watch.
News Highlights: Industry Moves and Policy Shifts
- May 21 - Bankfirst Capital Announces Stock Repurchase Program: This move could signal confidence in the company’s intrinsic value but comes amid broader industry uncertainty, such as deposit competition and interest rate risks.
- May 30 - New World Seeks Additional $2B Loan: Banks are being courted to back this loan against the Victoria Dockside asset, a sign of financial stress at New World and broader liquidity challenges for large real estate players.
- May 29 - US Changes in COVID-19 Vaccine Policy: While not directly related to Keycorp, this policy shift reflects a broader regulatory environment that may influence investor sentiment in the financial sector.
Analyst Views & Fundamentals
Rating Overview
- Average Rating (Simple Mean): 4.00 (Neutral)
- Weighted Rating (Historical Performance-Weighted): 2.36 (Bullish Bias, but weak)
- Consistency of Ratings: Mixed, with 2 “Strong Buy,” 1 “Buy,” and 2 “Neutral” ratings over the last 20 days.
- Alignment with Price Trend: The current price is rising, but the market consensus remains neutral to bearish, indicating a mismatch between price action and expectations.
Fundamental Factors and Internal Diagnostic Scores
Key fundamentals show mixed signals, with some positive and several neutral or weak metrics:
- Price-to-Earnings (PE): 44.29 (high ratio) - Internal diagnostic score: 1
- Return on Equity (ROE): 2.18% - Internal diagnostic score: 1
- Return on Assets (ROA): 0.23% - Internal diagnostic score: 1
- Asset-to-Market Value: 257.23% - Internal diagnostic score: 3
- Revenue-to-Market Value: 3.70% - Internal diagnostic score: 3
- Profit-to-Market Value: 60.61% - Internal diagnostic score: 2
- Net Income-to-Revenue: 80.35% - Internal diagnostic score: 3
- Cash-to-Market Value: 117.43% - Internal diagnostic score: 3
- Gross Profit Margin: 41.48% - Internal diagnostic score: 3
- Total Profit / EBIT: 100.00% - Internal diagnostic score: 3
Money-Flow Trends
Keycorp is seeing positive inflows from large and institutional investors, while small retail investors are withdrawing:
- Small investors: 49.21% outflow ratio (negative trend)
- Large investors: 50.48% inflow ratio (positive trend)
- Overall inflow ratio: 50.32% (slightly positive)
- Block (institutional) inflow: 50.34% (positive trend)
This suggests that while individual investors are pulling back, major players are showing cautious optimism, potentially buying at a dip in sentiment.
Key Technical Signals
The technical picture for Keycorp is weak, with one overbought indicator and no strong bullish signs in the recent 5-day period:
- Williams %R Overbought Signal: Internal diagnostic score: 2.04 - a bearish sign indicating possible exhaustion in the upward move.
- MACD Golden Cross: Internal diagnostic score: 5.48 - a neutral to slightly bullish signal that has occurred sporadically over the past five days.
- Recent Patterns: The stock has seen repeated WilliamsWMB-- %R overbought signals on May 22, 25, 18, and 20, but no new bullish confirmations as of May 27.
Key Insight: The technical momentum is unclear, and the bearish signals are dominant. Investors are advised to avoid or closely monitor the stock at this time.
Conclusion
While Keycorp has seen a recent price increase, the technical and fundamental signals suggest a cautious stance. The internal diagnostic score for technicals is poor at 3.76, and the fundamentals show a mix of weak and neutral metrics. Analysts are divided in their outlook, and while large investors are showing interest, retail sentiment is negative.
Actionable Takeaway: Consider waiting for a clearer breakout or a pullback before taking a long position in Keycorp.

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