Steelcase Series™ 1: A CarbonNeutral® Revolution in Asia Pacific

Steelcase, a leading provider of office furniture, has taken a significant step towards sustainability by introducing the Steelcase Series™ 1 with CarbonNeutral® product certification in the Asia Pacific region. This move is set to transform the market, influence customer perception, and contribute to the company's long-term environmental goals.

The CarbonNeutral® certification ensures that the Steelcase Series™ 1 chairs have a net-zero carbon footprint throughout their lifecycle. This includes the production, transportation, use, and disposal of the chairs. By achieving this certification, Steelcase is not only reducing its own carbon emissions but also helping its customers meet their sustainability goals.

The introduction of CarbonNeutral® certified Steelcase Series™ 1 chairs is expected to have a positive impact on the company's market share in the Asia Pacific region. With increasing awareness and demand for sustainable products, customers are more likely to choose Steelcase over competitors that do not offer similar certifications. This can lead to an increase in sales and market share for Steelcase.

The CarbonNeutral® certification process involves rigorous third-party verification to ensure the authenticity and effectiveness of Steelcase's carbon offset projects. These projects include supporting renewable energy, preserving woodlands and waterways, developing electric rail systems in India, and promoting efficient cookstoves in Africa. Each project is carefully selected and verified by Climate Impact Partners, a leading organization in carbon reduction and offset alliance.

The introduction of CarbonNeutral® certified Steelcase Series™ 1 chairs is also expected to influence the company's supply chain and operational costs. As Steelcase works towards reducing its own carbon emissions, it is likely to collaborate more closely with suppliers who share its commitment to sustainability. This can lead to improved operational efficiency and cost savings in the long run.

In conclusion, the introduction of Steelcase Series™ 1 with CarbonNeutral® product certification in the Asia Pacific region is a significant step towards a more sustainable future. By offering customers a net-zero carbon footprint product, Steelcase is not only enhancing its brand loyalty but also contributing to the reduction of global carbon emissions. The company's collaboration with Climate Impact Partners ensures the verification and credibility of its carbon offset projects, further strengthening its commitment to sustainability. As Steelcase continues to innovate and lead the way in addressing the climate crisis, it is poised to inspire positive change and create a better world for future generations.