Starbucks Stock Falls 0.52% as $720M Turnover Ranks 154th in Equity Session

On September 25, 2025, Starbucks (SBUX) closed with a 0.52% decline, trading with a volume of $0.72 billion, ranking 154th in equity turnover for the session. The stock’s performance reflects mixed signals from its strategic initiatives and market positioning.

Recent reports highlight Starbucks’ ongoing efforts to stabilize its U.S. same-store sales through menu optimization and cost controls. While the company has maintained its global expansion pipeline, analysts note muted consumer sentiment in key markets amid rising input costs. A shift in consumer spending patterns toward premium coffee alternatives has also created competitive pressures, though no direct competitors were referenced in the provided data.

Operational updates indicate the company is refining its digital engagement strategies, including loyalty program enhancements and localized promotions. However, these initiatives have yet to translate into measurable revenue growth in recent quarters. Supply chain resilience remains a focal point, with management emphasizing supplier diversification to mitigate regional disruptions.

Before executing the test, clarification is required on several parameters: 1) the stock universe (e.g., Russell 3000/S&P 500), 2) volume ranking criteria (shares vs. notional value), 3) trade execution timing (close-to-open/close), 4) transaction cost assumptions, and 5) benchmark selection (e.g., SPY). Once confirmed, the back-test will cover the period from January 3, 2022, to September 25, 2025.