Starbucks Slides to 129th in Trading Activity Amid $720M Volume and Strategic Overhaul Under New Leadership

On September 9, 2025, , ranking 129th in market activity. The stock faces pressure amid ongoing operational challenges and strategic shifts under new leadership.

Starbucks reported its sixth consecutive quarter of declining same-store sales in Q3 2025, . . CEO Brian Niccol, hired in September 2024, has initiated a turnaround plan focused on improving customer experience through initiatives like the Green Apron Service, menu simplification, and store redesigns to revive the "third place" concept. The company is also eliminating discounts and promotional activities to stabilize margins.

Strategic focus in China remains a key priority. , Starbucks is seeking a strategic partner to strengthen its position amid fierce competition from lower-priced rivals. , aiming to leverage local market expertise for growth. Meanwhile, production cuts at U.S. coffee plants to a five-day schedule are underway to reduce costs, reflecting broader efficiency efforts.

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