Starbucks Shares Plunge 4.99% on Earnings Woes as $1.24B Volume Ranks 84th in U.S. Trading

On October 6, 2025, Starbucks (SBUX) closed with a 4.99% decline, marking its most significant intraday drop since early 2023. The stock saw a surge in trading activity, with $1.24 billion in volume—a 87.58% increase from the previous day—placing it 84th among the most actively traded stocks. The sharp sell-off followed mixed earnings guidance and concerns over decelerating same-store sales in key markets, including China and Europe, where recent store performance has shown signs of stagnation.

Analysts highlighted a shift in consumer spending patterns as a critical factor. Despite strong U.S. digital engagement metrics, rising labor costs and competitive pressures from regional coffee chains have eroded profit margins. Institutional selling pressure intensified after several large hedge funds trimmed their positions in the wake of the earnings report. Short-term technical indicators now show the stock testing key support levels previously identified by market observers as critical for near-term stability.

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