Starbucks Launches Protein-Rich Cold Foam and Lattes Amid Booming Demand for Protein-Rich Foods.

Starbucks is launching Protein Cold Foam and Protein Lattes, with the aim of tapping into the booming demand for protein-rich foods. The new offerings significantly boost the protein content of Starbucks drinks, with the grande Protein Latte delivering between 27 and 36 grams. The cold foam will be available in a range of flavors and can be customized with protein-boosted milk. The launch comes as Starbucks reported its best-ever U.S. sales week, fueled by the return of pumpkin spice lattes.

Starbucks has announced the addition of Protein Cold Foam and Protein Lattes to its North American menu, a strategic move aimed at capitalizing on the growing demand for protein-rich foods. The new offerings, set to debut on September 29, 2025, will significantly enhance the protein content of Starbucks drinks, with the grande Protein Latte delivering between 27 and 36 grams of protein.

The Protein Cold Foam, a creamy, protein-packed cold foam topping, will be available in various flavors such as banana, vanilla, chocolate, matcha, salted caramel, and brown sugar. It can be added to any cold beverage, including iced coffee, tea, and Starbucks Refreshers. The cold foam will provide approximately 15 grams of protein per grande drink, offering a convenient way for customers to increase their protein intake without compromising flavor [2].

The Protein Lattes, made with protein-boosted milk, will provide 27 to 36 grams of protein per grande, maintaining the bold flavor and smooth texture characteristic of traditional lattes. Customers will also have the option to request 2% milk blended with protein powder in other milk-based drinks, adding an extra 12 to 16 grams of protein without added sugar [1].

The launch of these new protein offerings comes as Starbucks works to modernize its menu and strengthen its business. The company reported six straight quarters of declining comparable sales but experienced a "record-breaking" sales week in the U.S. fueled by the return of the Pumpkin Spice Latte [1].

The push for protein-rich drinks aligns with broader industry trends. According to a 2025 survey from the International Food Information Council, 70% of Americans are trying to consume protein daily. The number of high-protein drinks on the market has jumped by 122% from 2020 to 2024, indicating a significant shift in consumer preferences [3].

Starbucks' initiative to introduce protein drinks and cold foams is part of its broader "Back to Starbucks" strategy, which includes refreshed drinks and redesigned cafés. This strategy aims to win back traffic and reinvigorate sales after a revenue slowdown last year [1].

References:

[1] https://dailyvoice.com/md/bowie/starbucks-launching-protein-drinks-to-reverse-sales-slump-when-theyre-available/
[2] https://www.brit.co/starbucks-protein-cold-foam-drinks/
[3] https://www.cbsnews.com/news/starbucks-protein-lattes-cold-foam-menu-september-29/