Starbucks Launches Protein-Boosted Beverages

Starbucks will start offering protein-infused beverages with protein-boosted milk on September 29 to cater to demand for healthier options. The move aims to modernize its menu and resonate with customers who are looking for innovative and relevant products. This is a strategic move by the company to stay competitive in the beverage market.

Starbucks is set to introduce protein-infused beverages to its menu, marking a strategic move to cater to the growing demand for healthier options. The company will start offering protein-packed cold foam and lattes on September 29, 2025, in an effort to modernize its menu and resonate with health-conscious consumers [1].

The new offerings will be made with protein-boosted milk, created daily by baristas by blending 2% milk with unflavored protein powder. The protein cold foam will be available in flavors such as banana, vanilla, matcha, chocolate, brown sugar, salted caramel, and plain, with seasonal flavors like pumpkin also expected [1].

Customers can expect a range of protein content in these beverages. A grande beverage with protein cold foam will contain about 19 to 26 grams of protein, while a grande protein latte will deliver 27 to 36 grams of protein [1]. The protein-boosted milk can also be added to other drinks, such as lattes, Iced Shaken Espressos, and Coconut Milk Refreshers [2].

The introduction of these protein-infused beverages comes as Starbucks aims to drive innovation and modernize its menu. The company aims to tap into the growing consumer demand for protein, with a third of U.S. consumers indicating a preference for high-protein options [1]. This move follows Starbucks' best-ever sales week for its U.S. company-operated locations, driven by the return of popular seasonal beverages like the Pumpkin Spice Latte [2].

The new protein-infused beverages are part of Starbucks' broader strategy to improve the customer experience and introduce exciting menu items under the leadership of CEO Brian Niccol [2]. The company's focus on modernizing its menu aligns with the broader trend of consumers seeking healthier and more innovative food and beverage options.

References:

[1] https://www.cnbc.com/2025/09/02/starbucks-to-launch-protein-packed-cold-foam-lattes-sept-29.html

[2] https://www.usatoday.com/story/money/food/2025/09/02/starbucks-protein-latte-cold-foam/85938860007/