Starbucks Launches Intangible Cultural Heritage-Themed Store in Hangzhou, China

Starbucks has opened its fifth intangible cultural heritage-themed store in Hangzhou, China. Located in a historic building, the store is decorated with traditional Hangluo gauze and features a handloom weaving machine. The store concept is based on Starbucks' public welfare projects launched in 2019 to preserve intangible cultural heritage techniques. The store aims to present coffee culture and showcase the vitality of intangible cultural heritage.