Starbucks Argentina Launches First Drive-Through in Nordelta, Buenos Aires

lunes, 9 de diciembre de 2024, 11:40 am ET1 min de lectura
SBUX--

Starbucks Argentina has opened its first drive-through store in Nordelta, Buenos Aires, operated by Alsea. The store features murals by Argentine artist RoF Varela and is designed by architect Victoria Odriozola, utilizing native materials. The drive-through offers electric vehicle charging stations, bicycle repair space, and solar panels, and creates 21 new jobs. Starbucks director Claudia Aburto said the store highlights local artwork and fosters moments of connection around coffee.

Starbucks Argentina's recent opening of its first drive-through store in Nordelta, Buenos Aires, marks a significant milestone in the company's expansion plans. Operated by Alsea, the store showcases a unique blend of local artwork, sustainable design, and innovative features.

According to a press release by Starbucks [1], the company's CEO, Laxman Narasimhan, emphasizes the importance of a more global presence for Starbucks' business and brand. This expansion includes the Greener Stores Framework, which is evident in the new Nordelta store.

Starbucks Argentina's newest addition is not just a place to enjoy a cup of coffee but also a testament to local artistic talent. The store features murals by renowned Argentine artist RoF Varela, adding a touch of cultural significance to the space. Architect Victoria Odriozola designed the store using native materials, further enhancing its connection to the region.

Moreover, the drive-through offers several eco-friendly features, such as electric vehicle charging stations, bicycle repair space, and solar panels. These initiatives demonstrate Starbucks' commitment to sustainability and reducing its carbon footprint.

The opening of the Nordelta store has created 21 new jobs, providing employment opportunities for local residents. Starbucks director Claudia Aburto expressed her excitement about the store, stating that it highlights local artwork and fosters moments of connection around coffee [2].

Starbucks' partnership with Alsea, which began in 2002, has been instrumental in bringing the Starbucks Experience to markets globally. Together, they operate over 1,660 stores in Latin America and European markets, providing employment opportunities for over 18,000 green apron partners [1].

References:
[1] https://historias.starbucks.com/en-es/press/2023/in-partnership-with-alsea-starbucks-announces-plans-to-expand-and-elevate-the-iconic-brand-around-the-world/
[2] https://www.starbucks.com/ar-en/newsroom/2023/03/starbucks-argentina-opens-first-drive-through-store-in-nordelta-buenos-aires

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