Stagwell and Zabka Polska Launch Consumer Analytics Tool in Poland

Stagwell Inc. has launched a consumer analytics tool in Poland in partnership with Zabka Polska. The tool will help businesses understand consumer behavior and preferences in the Polish market. Stagwell is a digital-first global marketing network that offers services such as digital transformation, performance media and data, consumer insights and strategy, and creativity and communications.

Stagwell Inc. and Zabka Polska have joined forces to introduce In-Pulse, an advanced consumer analytics and engagement tool designed specifically for the Polish market. The joint venture combines Zabka's expansive retail footprint and anonymous consumer base with Stagwell's expertise in data-driven marketing solutions to deliver a tool that offers real-time, actionable insights into Polish consumer behavior.

In-Pulse operates as an end-to-end solution that collects and analyzes anonymous transactional data, engages customers for feedback, enables product testing, develops targeted marketing strategies, and evaluates effectiveness through predictive analytics. The tool aims to serve companies in the retail and fast-moving consumer goods sectors by providing real-time data on consumer preferences and shopping patterns.

According to James Townsend, CEO of Stagwell EMEA, "Poland is a very important market for Stagwell, not only from a local perspective, but also the entire CEE region. The Polish market is our headquarters when it comes to digital commerce services, and it is here that we have gained an extremely strong partner – Żabka Polska. I am sure that the joint venture, the axis of which is an innovative look at the Polish consumer and real listening to their voice, is a revolution for the entire market."

Paweł Grabowski, Head of digital B2B Zabka Future at Żabka Group, noted that "Technological development is one of the main priorities for the Żabka Group. Cooperation with Stagwell can help us in this in terms of implementing solutions that will allow us to respond even better to the needs of our customers."

In-Pulse offers several key benefits to Polish businesses. It tracks anonymous consumer behavior and transaction data in real time via opted-in communications, engages consumers directly for feedback on preferences and motivations, enables testing of products and services within the app and in-store environments, develops customized marketing strategies, and forecasts future consumer behavior to align business offerings with evolving market needs.

The launch of In-Pulse reflects Stagwell's commitment to transforming marketing through data-driven insights and Zabka Polska's focus on leveraging technology to enhance customer experience. As the Polish retail market enters a new era of real-time insights, this collaboration signals a significant step forward for both companies and the broader market.

References:
[1] https://www.investing.com/news/company-news/stagwell-and-zabka-launch-consumer-analytics-tool-for-polish-market-93CH-4226230
[2] https://www.marketscreener.com/news/zabka-polska-and-stagwell-launch-new-consumer-insights-tool-in-pulse-through-joint-venture-ce7d59d9d881f12c
[3] https://finance.yahoo.com/news/abka-polska-stagwell-launch-consumer-100000084.html