Stagwell shares surge 11.63% after hours as OPPO appoints Stagwell agencies for Singapore PR and media partnership.

Stagwell surged 11.63% in after-hours trading following the announcement that OPPO, a leading global smart device brand, appointed its agencies Allison Worldwide and Assembly as its public relations and media partners in Singapore. The partnership, secured after a competitive pitch, involves delivering integrated campaigns combining earned influence and data-driven media to drive sales conversions. Allison Worldwide will lead PR strategy and content development, while Assembly will manage media planning and optimization using AI-driven tools like STAGE AI. The move underscores Stagwell’s expanding role in Asia-Pacific markets and its ability to secure high-profile clients, likely boosting revenue expectations. Recent leadership changes and AI-focused initiatives, such as the Singapore hub and Harvard OpenDP partnership, were positive but less directly tied to the immediate price surge.