Stagwell Launches Media Platform to Drive AI Efficiencies and Enhance Performance

Stagwell Inc. launches the Stagwell Media Platform (SMP), a centralized team integrating media, tech, and data investment arms to streamline operations and enhance performance through AI-driven insights. Matt Adams is appointed as Global CEO of SMP and Marissa Jimenez as Global Chief Trading and Solutions Officer, signaling an emphasis on operational efficiency and innovation in media buying. SMP is expected to serve as a backbone for Stagwell's broader growth strategy, aiming to deliver $80-$100 million in AI-led efficiencies and reach a long-term revenue goal of $5 billion.

Stagwell Inc. (NASDAQ:STGW), a digital-first marketing and communications firm, has announced the launch of the Stagwell Media Platform (SMP), a centralized team integrating the company’s media, technology, and data investment arms under one umbrella. The platform, unveiled on July 9, 2025, is designed to streamline operations and enhance performance across Stagwell’s global media business by leveraging AI-driven insights to optimize trading and buying strategies [1].

Matt Adams, who brings over two decades of experience in media and agency leadership, was appointed as the Global CEO of SMP. Marissa Jimenez, effective July 14, was named Global Chief Trading and Solutions Officer, signaling an emphasis on operational efficiency and innovation in media buying. SMP is expected to serve as a backbone for Stagwell’s broader growth strategy, aiming to deliver $80-$100 million in AI-led efficiencies and drive toward its long-term revenue goal of $5 billion [1].

The company, headquartered in New York City, positions itself at the intersection of creativity and data, delivering marketing transformation for clients globally. Stagwell’s portfolio spans advertising, research, strategy, and media services across dozens of brands. Despite the company's strong growth in its digital transformation segment, it faces challenges in integrating recent acquisitions and scaling technology initiatives [2].

On August 1, Morgan Stanley lowered the price target on Stagwell Inc. stock from $8 to $7, maintaining its Hold rating. The company posted revenue of $707 million for Q2 FY2025, up by 5% year-over-year and surpassing estimates by $14.04 million. Stagwell is experiencing strong growth in its digital transformation segment, citing a 12% rise excluding advocacy. The company is investing in AI and new technologies to reduce costs by nearly 15% and enhance efficiency [2].

Despite the challenges, Stagwell expanded its top client relationships with the top 25 customers, generating $175 million in net revenue, a 26% increase from a year ago. The company has reiterated its full-year 2025 guidance and expects total net revenue to grow by almost 8% and expects adjusted earnings per share between $0.75-$0.88 [2].

References:
[1] https://ca.finance.yahoo.com/news/stagwell-launches-media-platform-drive-163427823.html
[2] https://finance.yahoo.com/news/morgan-stanley-lowers-pt-stagwell-040536420.html