Stagwell Expands Digital Capabilities in MENA with Create. Group Acquisition

Stagwell Inc. (NASDAQ: STGW), the challenger network built to transform marketing, has announced its agreement to acquire Create. Group, the Middle East's leading independent strategic digital communications group. This acquisition will significantly expand Stagwell's digital communications capabilities in the Middle East and North Africa (MENA) region, further strengthening its position in the global marketing landscape.

Create. Group, founded in 2009, brings a wealth of expertise in digital strategy, products, content, and innovation to Stagwell's Code and Theory Network. With a team of 150+ digital strategists, product specialists, content creators, and innovators, Create. Group has consistently been recognized for its excellence in the digital communications space, winning Campaign's Middle East Digital Agency of the Year award in 2022, 2023, and 2024, as well as Campaign's Middle East Independent Agency of the Year 2023.

Stagwell's acquisition of Create. Group will enable it to offer a more comprehensive range of digital communications services to its clients in the MENA region. By integrating Create. Group's capabilities into its Code and Theory Network, Stagwell will be better positioned to serve the evolving needs of its clients in the region, helping them navigate the complexity of changing consumer behaviors, emerging technologies, and AI.



The acquisition also presents significant opportunities for Stagwell to expand its client base and market position in the MENA region. Create. Group's client portfolio includes prominent organizations such as the Department of Culture & Tourism - Abu Dhabi (DCT), Dubai Department of Economy (DET), Sony Pictures, Volkswagen Middle East, COP29, Saudi Arabia's Public Investment Fund (PIF), and NEOM. By gaining access to these high-profile clients, Stagwell can offer its services to a broader range of regional clients and strengthen its market position in the MENA region.

Stagwell's acquisition of Create. Group is part of its broader strategy to expand its global footprint and invest in strategy and communications at the forefront of digital transformation. This acquisition follows Stagwell's recent acquisitions of UNICEPTA, a leading provider of media intelligence, and Consulum and LEADERS, two prominent agencies in the MENA region. With this acquisition, Stagwell continues to demonstrate its commitment to growing its presence in the MENA region and investing in the future of digital communications.

In conclusion, Stagwell's acquisition of Create. Group is a strategic move that will significantly enhance its digital communications capabilities in the MENA region. By integrating Create. Group's expertise into its Code and Theory Network, Stagwell will be better positioned to serve its clients and tap into new growth opportunities in the region. As Stagwell continues to expand its global footprint and invest in digital transformation, it is well-positioned to drive growth and create value for its shareholders.