Stagwell and Żabka Polska Launch Joint Venture for In-Pulse Consumer Insights Tool in Poland

Stagwell and Żabka Polska have launched a joint venture to introduce In-Pulse, a consumer insights tool designed specifically for the Polish market. In-Pulse collects and analyzes anonymous and aggregated behavioral data, engages consumers for feedback, and enables testing and optimization of marketing activities. The tool provides real-time, actionable insights for Polish brands, enhancing their ability to craft precise strategies and predict consumer behavior.