Sprout Social Releases 2025 Social Media Dictionary, "Aura" Word of the Year.

Sprout Social has released its first-ever Social Media Dictionary, analyzing the words, phrases, and viral movements that shaped global culture in 2025. The dictionary reveals how hyper-niche trends, AI-driven discovery, and community-led content reshaped language and culture. Aura is the 2025 Word of the Year, generating 31.9 billion impressions across social networks, exemplifying how viral micro-moments can transform into global cultural phenomena.