SpotOn Introduces GoTo: A Mobile-First Ordering Channel for Restaurants

SpotOn introduces GoTo, a mobile-first ordering channel for restaurants, to empower them with integrated online ordering, loyalty programs, and direct customer engagement. GoTo challenges the dominance of technology giants' generic apps, offering a custom-branded app to restaurants, and is designed to retain data, revenue, and control. The app is available on the App Store and Google Play.

SpotOn, a leading restaurant management system, has introduced GoTo Place (GoTo), a mobile-first ordering channel designed to provide independent restaurants with integrated online ordering, loyalty programs, and direct customer engagement. This new platform aims to challenge the dominance of technology giants' generic apps by offering a custom-branded app tailored to each restaurant.

GoTo is designed to address the growing trend of "super apps" that promote multiple restaurants and charge high commissions. Unlike these generic apps, GoTo acts as a direct connection between a restaurant and its guests, all under the restaurant's own brand. This approach allows operators to retain data, revenue, and control, which is particularly beneficial for independent restaurants.

The app includes ordering, loyalty, and waitlist functionality, with additional features scheduled for future release. According to SpotOn Order data, over 80% of consumers order from their phones, and 40% return to the same restaurant within a week. GoTo helps restaurants capitalize on these behaviors by offering a streamlined experience that encourages frequent reorders and reward redemption, while reducing operational friction for staff.

"At a time when restaurants are under pressure from rising costs and shifting consumer habits, GoTo puts the power back in the restaurant’s hands," said Bryan Solar, Chief Product Officer at SpotOn. "GoTo is the kind of branded experience usually reserved for national chains. We’re democratizing that tech for independents with the tools to drive repeat visits, own their customer relationships, and build long-term loyalty."

The app is available now in the App Store and Google Play and is automatically included for restaurants using SpotOn Order. This development comes at a time when Apple's App Store business model is facing broader scrutiny across Europe and the world, as seen in recent regulatory rulings against Apple [3].

References:
[1] https://www.morningstar.com/news/pr-newswire/20250616ph10074/spoton-launches-goto-place-a-restaurant-first-app-built-for-independents-to-drive-direct-orders-build-loyalty-and-boost-profits
[2] https://www.spoton.com/blog/goto-place-restaurant-first-app/
[3] https://9to5mac.com/2025/06/16/dutch-court-upholds-antitrust-ruling-against-apple-over-app-store-and-dating-apps/