Spotify (SPOT) Drops 5.1% Amid Barcelona Sponsorship Uncertainty

On July 29, 2025, Spotify Technology experienced a 5.1% drop in pre-market trading, reflecting investor concerns and market dynamics.

Spotify's sponsorship deal with FC Barcelona is facing significant changes as the current agreement is set to expire in June 2026. The current deal sees Spotify paying approximately 65 million euros annually, with additional bonuses bringing the total to around 70 million euros. Spotify also pays 5 million euros annually for the naming rights to the Camp Nou stadium, a figure set to increase to 20 million euros from 2026 to 2034.

Both parties have expressed satisfaction with the collaboration since its approval in April 2022. Spotify has the option to extend the contract unilaterally until 2030, increasing the annual fee by 10 million euros to 70 million euros. Spotify's co-founder, Daniel Ek, has proposed extending the contract until 2034 with an additional 10 million euros increase, bringing the annual fee to 80 million euros.

However, FC Barcelona is reluctant to agree to such terms, believing the club's shirt sponsorship value has significantly increased, potentially reaching 120 million euros annually due to high media and social media exposure. The club is considering other potential sponsors and aims to secure a deal exceeding 80 million euros starting from July 2026.