Spotify raises premium prices by 9.1% in multiple markets including Nigeria in 2025

Spotify announced a 9.1% increase in its premium subscription pricing across multiple markets, including Nigeria, effective in September 2025. The individual premium plan will rise from €10.99 to €11.99, affecting regions such as South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific. This adjustment aligns with the company’s ongoing strategy to improve profitability amid rising operational costs and a continued focus on innovation and user experience [1].

This is the second major pricing change since 2023, when Spotify increased its subscription price in the United States before a global rollout. At that time, the company emphasized a strategic shift from user growth to profitability. The latest adjustment continues that trajectory, underscoring the platform’s push for long-term financial sustainability across its global operations [1].

Spotify began sending email notifications to affected subscribers over the next month, informing them of the pricing change and its effective date. The company stated that such adjustments are necessary to continue offering enhanced features and a high-quality user experience [1].

For the first quarter of 2025, Spotify reported a 10% year-on-year increase in total monthly active users (MAUs), reaching 678 million. Premium subscribers also grew by 5 million, reaching 268 million in total, marking the highest quarterly increase since 2020. Premium revenue increased by 16% year-on-year, driven by both subscriber growth and higher average revenue per user (ARPU). Total revenue for the quarter rose by 15% year-on-year to $4.8 billion, though operating income of $528 million fell short of the projected $625 million [1].

Premium revenue growth was largely attributed to audiobooks and music, while ad-supported revenue growth came from podcasts and music. In addition, Spotify paid over $100 million to podcasters globally in Q1 2025, marking the first time it reached that threshold. The company also launched the Spotify Partner Program, which helped participating creators increase earnings by 23% month-on-month in early 2025 [1].

Despite its strong performance in 2025, Spotify has warned that its Q2 earnings may fall short of market expectations. The company has projected a total revenue increase to $4.9 billion and a rise in operating income to $614 million for Q2, along with an expected addition of 11 million MAUs and 5 million premium subscribers [1].

Spotify continues to strengthen its position as a leading music streaming platform, outpacing competitors like Apple Music and Amazon Music. The company also expanded its AI Playlist offering to 40 additional markets, including Ghana, Kenya, and Singapore, further broadening its global footprint [1].

Source: [1] Spotify to hike subscription in Nigeria (https://technext24.com/2025/08/04/spotify-to-hike-subscription-in-nigeria/)