Sports Betting West Africa+ Summit to Convene Industry Leaders in Accra

The 10th Annual Sports Betting West Africa+ Summit is set to take place from 27 to 29 August 2025 at the Labadi Beach Hotel in Accra, Ghana. The event will bring together key stakeholders from the sports betting and iGaming sectors to discuss the latest developments, challenges, and growth opportunities in West Africa.

The official agenda and full list of confirmed speakers have been released, featuring a diverse mix of regulators, operators, suppliers, affiliates, and legal advisors. Notable speakers include Aberefa Anthony Adedeji, Digital Marketing Specialist and Affiliate Manager at Secret Bet, Adewunmi Adeniji, Regional Head at Globacom Limited, and Aidan Trevor Akuo Ehoh, Head of Marketing at Luckia Camerun LTD SA, among others. The summit aims to mark a decade of industry transformation by convening Africa’s gaming leaders for pivotal knowledge exchange.

Day 1 of the summit, on 27 August 2025, will focus on Affiliate Day, with sessions such as "Winning the African Bettor," "Affiliate Game-Changers," "Compliance in Affiliate Marketing," "Content That Converts," and "Maximising ROI." These sessions will delve into hyper-localisation, integrated retail-online models, strategic growth engines, regulatory complexities, audience engagement, and data-driven optimisation frameworks.

Day 2, on 28 August 2025, will cover the Regulatory Landscape & Market Innovations, including sessions on "Navigating the Regulatory Maze," "Tech Revolution," "Responsible Gambling," "Understanding Data Feeds," "Cybersecurity in Sports Betting," and "Emerging Trends and Strategies." The day will conclude with the prestigious SBWA+ Summit Eventus Awards ceremony, recognising leadership, innovation, and operational excellence.

Day 3, on 29 August 2025, will explore Market Dynamics & Future Trends, with sessions such as "Future Vision," "Future-Proof Your Casino and Sportsbook," "Payment Solutions in Sports Betting," "Agents of Change and Driving Traffic and Winning with Affiliates," and "The Emergence of Esports." These sessions will address sustainable growth in mobile-dominated markets, transactional efficiency, partnership ecosystems, and the transformative impact of competitive gaming on Gen Z engagement and market diversification.

Nominations for the 2025 SBWA+ Summit Eventus Awards are now open, inviting stakeholders to submit entries across various categories. The summit will also feature structured networking, in-depth panel discussions, and a focused exhibition space tailored to the West African market. Early registration is encouraged as spaces are limited. Interested parties can register at www.sportsbettingevents.com/sbwa.