Sportradar Extends Partnership with Hard Rock Bet, Adding PGA TOUR and UFC Data.

Sportradar has expanded its partnership with Hard Rock Bet, adding official PGA TOUR and UFC data, odds, and in-play betting capabilities. The partnership introduces 3D shot tracking, micro markets, and real-time UFC strike analytics to U.S. bettors. Hard Rock Bet will benefit from new in-play offerings, including hole winner and hole score markets, and enhanced visualizations for the PGA TOUR and UFC events. The partnership aims to deepen fan engagement and enhance the live sports experience for Hard Rock Bet's customers.