Specificity Inc. Forms Partnership with Blackpearl Group to Enhance AI-Driven Data Capabilities and Improve Audience Intelligence for Digital Marketing Clients.

Specificity, Inc. (OTC: SPTY) has partnered with Blackpearl Group (BPG) to enhance its data capabilities and target audience with precision. The partnership leverages Pearl Diver's AI-powered intent data to refine targeting strategies, ensuring greater precision and effectiveness in audience targeting, especially in the CTV space. This collaboration aims to establish new industry standards and drive meaningful business outcomes for brands.

The digital advertising landscape is becoming increasingly complex, with brands seeking to target their audiences more effectively. In response to this trend, Specificity, Inc. (OTC: SPTY) has announced a partnership with Blackpearl Group (BPG) to enhance its data capabilities and improve targeting precision [1].

Specifically, this collaboration leverages Pearl Diver's AI-powered intent data to refine targeting strategies. By analyzing user behavior and preferences, Pearl Diver enables Specificity to deliver more relevant and timely ads to its audience. This precision is particularly important in the Connected TV (CTV) space, where users often have multiple devices and viewing habits.

The partnership between Specificity and Blackpearl is not just about improving targeting, but also about setting new industry standards. With over 1.6 billion mobile ad IDs in the US and billions of impressions served, Specificity is already a major player in digital advertising [1]. By incorporating Blackpearl's intent data, the company aims to drive meaningful business outcomes for its clients and establish new benchmarks for the industry.

The benefits of this partnership extend beyond targeting precision. By accessing the world's only 1-1 first-party device graph, Specificity can obtain detailed profile data of its audience, enabling it to create more effective custom audiences, email campaigns, and SMS campaigns [1]. This access to first-party data also allows Specificity to send resolved data to its CRM/CDP tools for further communication, creating a more seamless and personalized customer experience.

The savings from this partnership are also significant. By eliminating bot traffic and delivering ads to real people, Specificity can reduce immediate waste and reach more humans with its ads [1]. For example, a $10 CPM without Specificity's tech stack would result in $6,600 in immediate waste, while with Specificity, the same CPM would reach 160,000 more humans and only result in $3,400 in immediate waste.

In conclusion, the partnership between Specificity, Inc. and Blackpearl Group is a significant development in the digital advertising industry. By leveraging Blackpearl's AI-powered intent data, Specificity can improve targeting precision, access valuable first-party data, and deliver more effective and personalized campaigns to its clients.

References:
[1] Specificity, Inc. (2023). Better Tech. Better Data. Retrieved from https://www.specificityinc.com/