Southwest Airlines Offers One-Way Fares as Low as $39 During Week of WOW

Southwest Airlines' Week of WOW is offering one-way fares as low as $39 for fall and winter travel. The promotion includes deals on Getaways by Southwest vacation packages, cruises, hotels, and rental cars. Rapid Rewards members can earn additional points and discounts on eligible purchases. Free WiFi for all Rapid Rewards members starts on Oct. 24, 2025.

Southwest Airlines Co. (NYSE: LUV) is launching its annual Week of WOW promotion, offering one-way fares as low as $39 for fall and winter travel from October 21, 2025, to March 4, 2026. The promotion, running from September 29 to October 2, 2025, includes deals on Getaways by Southwest vacation packages, cruises, hotels, and rental cars. Rapid Rewards members will also benefit from additional points and discounts on eligible purchases. Free WiFi for all Rapid Rewards members will commence on October 24, 2025.

The Week of WOW promotion features one-way fares as low as $39 on select continental U.S. and international flights, flights to and from Hawaii, and interisland Hawaii travel. Some of the notable deals include:
- $59 nonstop between Austin and Nashville
- $69 nonstop between Boston and Baltimore/Washington (BWI)
- $39 nonstop between Denver and Salt Lake City
- $39 nonstop between Chicago (MDW) and St. Louis
- $39 nonstop between San Diego and San Jose, Calif.

Customers can also enjoy promotions on Getaways by Southwest vacation packages, cruises, hotels, and rental cars. For instance, Rapid Rewards members can receive up to $250 off vacation packages to domestic Getaways destinations and up to $500 off vacation packages to international Getaways destinations. Additionally, rental cars can be rented for as low as $54 a day.

Rapid Rewards members will also benefit from the following:
- 2X Rapid Rewards points with the purchase of any eligible cruise
- An additional 5,000 Rapid Rewards points and a $5,000 discount on a minimum two-night hotel stay
- Up to 600 extra points on car rentals

Moreover, Southwest Airlines has partnered with T-Mobile to offer free inflight WiFi to all Rapid Rewards members, starting on October 24, 2025. This partnership highlights a growing trend in the loyalty space where brands are moving beyond traditional points-based rewards to offer tangible, high-value benefits that enhance the core customer experience.

Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 117 airports across 11 countries. The airline carries more air travelers flying nonstop within the United States than any other airline fall for savings: southwest airlines' week of wow travel ...^[1].