Southwest Airlines Introduces Assigned Seats and New Boarding Groups: Experts Weigh in on Early Boarding Upgrade

Southwest Airlines has introduced assigned seats and new boarding groups, bringing it more in line with other major carriers. Travel experts advise buying the early boarding upgrade for priority boarding if you have a carry-on for the overhead bin. Understanding the boarding process is key, as it depends on status and type of airfare booked. Early boarding can be purchased as an add-on or through co-branded travel credit cards, which can help move up the boarding group ladder.

Southwest Airlines has introduced significant changes to its seating and boarding processes, aligning more closely with major carriers. Effective January 27, 2026, passengers will have the option to choose their seats at the time of booking, with new fare bundles and tier benefits available. This shift aims to enhance customer comfort and convenience, offering more choices and perks.

The new system includes various seat types, such as Standard, Preferred, and Extra Legroom seats. Extra Legroom seats provide up to five additional inches of legroom and earlier access to bin space, enhanced snacks, and complimentary premium beverages. Passengers can select these seats at the time of booking or upgrade within 48 hours of departure [NUMBER:1].

Southwest has also introduced new fare bundles, replacing existing fare classes. The new bundles include Basic, Choice, Choice Preferred, and Choice Extra. These bundles offer different benefits, such as earlier boarding, checked bag allowances, and ticket refundability [NUMBER:1].

Additionally, Southwest has implemented new boarding groups, prioritizing passengers based on seat location and fare type. Premium fares and loyal customers will have access to better seat types and earlier boarding. Priority boarding can be purchased as an add-on or through co-branded travel credit cards [NUMBER:1].

Travel experts advise buying the early boarding upgrade for priority boarding if you have a carry-on for the overhead bin. Understanding the boarding process is key, as it depends on status and type of airfare booked. Early boarding can help move up the boarding group ladder and ensure a smoother travel experience [NUMBER:1].

Southwest's new offerings aim to provide customers with more choices and perks, enhancing their travel experience. The introduction of assigned seats and new boarding groups reflects a broader trend in the aviation industry, where airlines are increasingly focusing on customer preferences and comfort.

References:
[1] https://www.southwest.com/customer-enhancements/assigned-seating/